November 28, 2016
Press Release for IMMEDIATE RELEASE
Edgewater Neighborhood Supports Start-Up Bakeshop and Shared Kitchen
“Edge of Sweetness Welcomed with Open Arms”
Chicago, Illinois, November 28, 2016 – When Chefs Kate Merrill and Paige Tyler took the leap into their first small business, a neighborhood bakery and cafe located in the Edgewater neighborhood of Chicago, coming up with a name was the easiest task on their long to-do list.
“Edge of Sweetness is purposely a nod to the neighborhood where our bakery is located,” says Tyler, co-owner of the new space scheduled to open in early 2017. “From the very beginning, our Edgewater neighbors have been unbelievably supportive of our new venture.”
Some of these neighbors knew the baking pair from the Edgewater Farmers Market, where each Saturday from May through October they had booths representing their then separate businesses: Kate’s Cookies and Homemade Sin Bakery. “What they didn’t know at the time, was that we had decided to merge our two baking businesses and open our own bakery spot in Edgewater - in the retail spot previously occupied by True Nature health store,” says Merrill.
Once the recurring farmers market customers learned of their plans, the word began to spread and the community outreach began. “We immediately had neighbors offering their professional services to help get our doors open - gardening, structural sketches, and bookkeeping, just to name a few,” says Tyler. And the support didn't stop there.
Edge of Sweetness announced earlier this month that it is raising funds via a rewards crowdfunding campaign on IndieGoGo to finish the development of their local bakery and coffee shop. The company set out to raise $30,000 on IndieGoGo to purchase and install two pieces of large bakery equipment - a double stack convection oven and a walk-in cooler/freezer.
The Edge of Sweetness Indiegogo campaign link: https://www.indiegogo.com/projects/be-the-cherry-on-top-for-edge-of-sweetness--2/x/15435388#/
“The great news is that Edge of Sweetness in currently under construction and slated to open around the new year, explains Tyler, “We have personally invested over $200,000 towards building permits, architectural plans, construction costs and the purchase of bakery equipment. We just need help getting two of our remaining large pieces of equipment.”
And once again, the Edgewater community stepped up.
“One resident immediately volunteered to shoot the video for our campaign, while another printed up our campaign flyers, and the Double Bubble bar offered to host our event kick-off, which raised $2900 in one night,” says Merrill, “And even fellow Edgewater businesses helped spread the word across their Social Media channels, which was unexpected and beautiful.”
All of these efforts seem to be working for Edge of Sweetness. At the end of the Indigogo campaign’s second week, $16,550 had been contributed by 116 contributors. With the $2,900 from the kickoff event, Edge of Sweetness is 65% of the way to their goal.
“We could not have picked a better spot for our bakery,” says Merrill, “The support have received from this community is truly heartwarming.”
Contributors to the campaign select a contribution dollar amount between $25 and $1,000 that aligns with a corresponding reward or “perk” package. These perks include baked goods and coffee packages, bakery logo items, and experiential cooking classes, and a pop-up dinner.
Edge of Sweetness Bakery
Paige Tyler (Co-Owner) 312-505-4241
Kate Merrill (Co-Owner 773-480-6030
Crowdfunding campaign: https://www.indiegogo.com/projects/be-the-cherry-on-top-for-edge-of-sweetness--2/x/15435388#/